Bluetooth Beacon Business Opportunities

TABLE OF CONTENTS

 

  1. EXECUTIVE SUMMARY 1
    1. CAN BLUETOOTH BEACONS REVIVE RETAIL STORE SALES GROWTH? 2

    2. COMPELLING VERTICAL MARKETS FOR BLUETOOTH BEACONS 6

    3. WILDCARD OPPORTUNITY: BLUETOOTH BEACONS FOR MANAGING YOUR LIFE 6

    4. THE BIGGER PICTURE: INDOOR POSITIONING AND THE PHYSICAL WEB 7

    5. BUSINESS OPPORTUNITIES 8

    6. KEY CONCLUSIONS 10

  2. INDOOR AND OUTDOOR LOCATING 13
    1. OUTDOOR RADIO LOCATING TECHNOLOGIES 14

      1. Cell Towers 14

      2. Global Positioning System (GPS) 14

      3. Wi-Fi 15

      4. Lojack 15

    2. INDOOR RADIO LOCATING TECHNOLOGIES INCLUDE 16

      1. Near field communication (NFC) 16

      2. QR codes 18

      3. Bluetooth beacons 18

      4. Fingerprinting and dead reckoning 20

    3. THE MARKET FOR LOCATIONBASED SERVICES (LBS) 22

    4. APPLICATIONS FOR LBS 22

  3. BLUETOOTH BEACONS 24
    1. ABOUT BLUETOOTH BEACONS 24

    2. ABOUT BLUETOOTH SMARTPHONES 30

    3. THE BATTLE OF THE TITANS: APPLE, FACEBOOK, GOOGLE, PAYPAL, AND SAMSUNG 31

    4. BLUETOOTH BEACON APPLICATIONS 37

      1. Retail stores 37

      2. Malls 39

      3. Restaurants 40

      4. Mobile payments 41

      5. Proximity-based learning 41

      6. Surveys 42

      7. Museums 42

      8. Home automation 42

      9. Parks and stadiums 43

      10. Trade show exhibitions 43

      11. Social media check-ins 43

      12. Hotel check-in 44

      13. Events 44

      14. Physician’s office 44

      15. Business districts 44

      16. Historic sites 44

      17. Public transportation systems 44

      18. Airports 45

      19. Loyalty programs 45

      20. Asset tracking 46

      21. Antitheft systems 46

      22. Mobile dating 46

      23. Manufacturing 46

      24. Facilities management 47

      25. Vending machines 47

      26. Outdoor media 47

  4. TARGET MARKETS 48
    1. RETAIL INDUSTRY 48

      1. Motor vehicle and parts dealers 48

      2. Furniture and Home Furnishings Stores 49

      3. Electronics and Appliance Stores 50

      4. Building Material and Garden Equipment and Supplies Dealers 51

      5. Food and Beverage Stores 52

      6. Health and Personal Care Stores 53

      7. Gasoline Stations 54

      8. Clothing and Clothing Accessories Stores 55

      9. Sporting Goods, Hobby, Book, and Music Stores 56

      10. General Merchandise Stores 57

      11. Miscellaneous Store Retailers 58

      12. Non-store Retailers 59

      13. Total Retail 60

      14. Beacon forecast by retail store segment 61

      15. Hotels, Restaurants, and Bars 62

    2. CONSTRUCTION 62

    3. MINING 63

    4. PUBLIC TRANSPORTATION 63

    5. MUSEUMS, STADIUMS, AND CONCERT HALLS 63

    6. GROWTH OF ECOMMERCE IN CONSUMERS MARKETS 64

    7. BEACON FORECAST FOR TOP FIVE NONRETAIL STORE MARKETS 65

    8. BEACON FORECAST, ALL MARKET SEGMENTS 66

  5. THIRD PARTY BUSINESS OPPORTUNITIES 67
    1. MOBILE DEVICE AND OPERATING SYSTEM SUPPLIERS 67

    2. CONTENT SERVICE PROVIDERS 67

    3. APP DEVELOPERS 68

    4. CLOUDBASED SERVICE PROVIDERS 68

    5. ADVERTISING AGENCIES 68

    6. POINT OF SALE VENDORS 69

    7. INDOOR POSITIONING SOLUTION PROVIDERS 69

  6. BLUETOOTH BEACON CUSTOMERS 70-81

    Brief profiles of 51 early adopters and how they are using or trialing Bluetooth beacons. Companies profiled include Apple, Chicago Transit Authority, Duane Reade, Hillshire Brands, Macy’s, McDonald’s, Major League Baseball (MLB), Safeway, Simon (mall operator), Starwood Hotels, Target, and Walmart.

  7. BLUETOOTH BEACON AND DIGITAL MARKETING VENDORS 82-127

    Brief profiles of 115 companies supplying Bluetooth beacons and related products and services.  Companies profiled include Aisle411, Blesh, Bluvision, Cisco, Dot3, Estimote, Gelo, Gimbal, GISi, InMarket, Mobiquity Networks, Point Inside, RetailNext, Reveal, Shopkick, and Swirl Networks.

Figures

FIGURE 1: FORECASTED ANNUAL SHIPMENTS OF BLUETOOTH BEACONS FOR RETAIL STORE DEPLOYMENT VERSUS FOR DEPLOYMENT ELSEWHERE, WORLDWIDE, 2015 – 2020 4

FIGURE 2: FORECASTED NUMBER OF BLUETOOTH BEACONS DEPLOYED ANNUALLY WORLDWIDE, IN UNITS, 2015 – 2020 9

FIGURE 3: FORECAST U.S. MOTOR VEHICLE & PARTS SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 48

FIGURE 4: FORECAST U.S. FURNITURE SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 49

FIGURE 5: FORECAST U.S. ELECTRONICS & APPLIANCE SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 50

FIGURE 6: FORECAST U.S. BUILDING MATERIAL AND GARDEN EQUIPMENT SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) ..51

FIGURE 7: FORECAST U.S. FOOD AND BEVERAGE SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 52

FIGURE 8: FORECAST U.S. HEALTH AND PERSONAL CARE SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 53

FIGURE 9: FORECAST U.S. GASOLINE STATION SALES, 2010 – 2020 ($BILLIONS) 54

FIGURE 10: FORECAST U.S. CLOTHING & ACCESSORIES SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 55

FIGURE 11: FORECAST U.S. SPORTING GOODS, HOBBY, BOOK, AND MUSIC SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS)..56

FIGURE 12: FORECAST U.S. GENERAL MERCHANDISE SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 57

FIGURE 13: FORECAST U.S. MISCELLANEOUS STORES SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 58

FIGURE 14: FORECAST U.S. NONSTORES SALES, ECOMMERCE VS. NONECOMMERCE, 2010 – 2020 ($BILLIONS) 59

FIGURE 15: FORECAST TOTAL US RETAIL SALES VS. ECOMMERCE SALES IN THE SAME SEGMENTS, 2010 – 2020 ($BILLIONS) 60

FIGURE 16: FORECASTED BEACON UNIT SHIPMENTS BY RETAIL STORE SEGMENT, WORLDWIDE, 2015 – 2020 61

FIGURE 17: FORECAST U.S. ACCOMMODATIONS, RESTAURANTS, AND BARS SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS)62

FIGURE 18: FORECAST U.S. ARTS, ENTERTAINMENT, AND RECREATION SALES, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 63

FIGURE 19: FORECAST U.S. RETAIL, ACCOMMODATIONS/RESTAURANTS, AND ARTS/ENTERTAINMENT, TOTAL VS. ECOMMERCE, 2010 – 2020 ($BILLIONS) 64

FIGURE 20: FORECASTED BEACON UNIT SHIPMENTS IN THE TOP FIVE NONRETAIL STORE SEGMENTS, WORLDWIDE, 2015 – 2020 65

Tables

TABLE 1: APPLE IBEACON VERSUS GOOGLE URIBEACON 8

TABLE 2: COMPARISON OF OUTDOOR LOCATING TECHNOLOGIES 16

TABLE 3: COMPARISON OF INDOOR LOCATING TECHNOLOGIES 21

TABLE 4: COMPARISON OF BEACON, NFC, AND QR CODE PROXIMITY MARKETING SOLUTIONS 26

TABLE 5: COMPARISON OF APPLE, GOOGLE, SAMSUNG, FACEBOOK, AND PAYPAL BEACON STRATEGIES 36

TABLE 6: ANATOMY OF A GREAT SHOPPING APP 39

TABLE 7: FORECASTED BEACON UNIT SHIPMENTS BY SEGMENT, WORLDWIDE, 2015 – 2020 66


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