Good Food and Drink and Connected Technology, 2014-2019
A Case Study for the Future of Retailing
Veteran industry analysts David Strom and Ira Brodsky explain how restaurant chains will prosper in today’s digital world by getting the most out of connected technology. The report describes how the top restaurant chains are using connected technology to drive sales, promote their brands, engage customers, and provide superior dining experiences. The best (and worst) practices in restaurant websites, social media, mobile apps, online and mobile ordering, and mobile payments are described and dissected.