This will very much depend on what your website’s purpose is, how much functionality you want and how much you are prepared to invest in it, both in terms of money and time.
With templates, there is no doubt it is going to be a cheaper and quicker option than having a custom-built website. You could literally have a templated website live within minutes. That may be ok if all you want is a simple website that acts as a place holder online for your business, but beyond that, it is not going to do much to drive customers to your business nor get it ranked on Google.
For a start, the functionality of templates is limited, plus, unless you have knowledge and skills in web design, you are not really going to be able to make that many changes to how it looks. This means your website will not be able to build your brand, and it will look much the same as all the other websites out there who are using the same template.
With a custom-built website, the cost will be higher, but the rewards will far outweigh those costs. First, you will have a website that meets your exact requirements, and it will be designed to reflect and build your brand. It will be able to incorporate functions that enhance the experience your visitors have when they visit, thus improving the chances of them becoming customers.
In relation to your website being able to rank on Google, a custom-built website will have multiple ways in which this is enhanced such as better load speeds, SEO optimisation, better customer engagement, and enhanced interaction. There is also the advantage of being able to make changes to the design, if deemed necessary or desirable, at a later stage.
So, if you are serious about making it in the online space, then you need to get a decent website designed by a website design professional. Get in touch with a friendly team of customer service experts today to find out how they can help you grow your business online.