PPC advertising, also known as cost-per-click advertising, is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.
Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract the target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.
The PPC ads are displayed under “Sponsored Ads” or “Sponsored Links” to differentiate them from natural search results. This makes the PPC ad easier to get noticed.
Why Opt for PPC Advertising?
A well-conceived and strategic PPC advertising campaign can help you:
- Generate targeted leads
- Increase web exposure/li>
- Test new marketing strategies/li>
- Promote new products/services/li>
- Increase sales/li>
- Build customer base/li>
- Research potential customer need