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New Report from Datacomm Research and Rysavy Research:

How 5G Wireless Will Alter the Competitive Dynamics Between Mobile, Cable TV, and Wireline Service Providers

 

August 1, 2017 – St. Louis, Missouri – Leveraging millimeter wave spectrum, small cells, and the higher spectral efficiency of 5G, mobile operators will achieve the capacity gains needed to successfully compete with fixed broadband service providers. That is a key conclusion of the 55-page report, Broadband Disruption: How 5G Will Reshape the Competitive Landscape, released today by Datacomm Research and Rysavy Research.

“Our research indicates that 5G networks have the potential to leapfrog the capacity of cable operators’ HFC networks,” said Peter Rysavy, principal author of the report. “We show how to calculate the throughput per square kilometer for wireless and cable networks, and analyze all of the key variables,” he added.

“This report is an essential business planning tool. It identifies and quantifies the applications driving today’s demand and likely to drive demand tomorrow,” said Ira Brodsky, President of Datacomm Research. “It also explains how the wireless industry will meet the challenges associated with millimeter wave propagation and small cell siting,” he concluded.

Broadband Disruption: How 5G Will Reshape the Competitive Landscape includes an Executive Summary answering 12 critical questions discussed at length in the report. There are 20 tables and figures detailing data consumption by application, the 5G standardization and deployment schedule, the capacity of 5G and DOCSIS (cable) networks given realizable assumptions, and a forecast for small cell growth in the U.S.

Peter Rysavy has tracked the capacity of wireless networks for many years. Rysavy Research assists clients in defining strategic directions, conducting market research, and deploying wireless applications. More information is available from the firm’s Web site at www.rysavy.com.

Datacomm Research Company is a leader in tracking, analyzing, and forecasting emerging telecommunication markets. The company has published pioneering reports for more than 25 years.

Additional conclusions in Broadband Disruption: How 5G Will Reshape the Competitive Landscape include:

  1. Though 5G technology is a threat to cable operators, cable operators have an upgrade path of their own. This includes both extending fiber deeper into the network and/or using 5G technology instead of coax, especially in greenfield deployments.
  2. The average household consumes significantly more data per month than the average mobile user today, and household consumption is likely to multiply over the next decade as ultra-high definition video and virtual reality become popular.

Broadband Disruption: How 5G Will Reshape the Competitive Landscape is available for immediate delivery in PDF format and sells for $2,970.00. A multi-user license is available for $4,490.00. The report may be ordered from the firm’s website at datacommresearch.com. Major credit cards and PayPal accepted.

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Press Releases

New Datacomm Research Report:
Why Isn’t the Drone Market Taking Off?

New Study Identifies Multiple Fixable Problems

April 18, 2017 – St. Louis, Missouri – The U.S. drone industry has hit an obstacle: The Federal Aviation Administration. Little progress has been made since Congress directed the FAA to accommodate commercial unmanned aircraft five years ago. The FAA is keeping the drone industry occupied developing solutions to problems that don’t yet exist. Congress should limit the FAA’s jurisdiction over drones and give greater authority to the states. That is one conclusion of Datacomm Research’s new 115-page study, A Roadmap for Drone Market Growth, 2017-2025.

“The potential global market for drones is huge and the U.S. should be leading the way, but the FAA’s bureaucracy, timidity, and one-size-fits-all rules are preventing the industry from getting off the ground,” said Ira Brodsky, author of the report. “The FAA wants the industry to develop a comprehensive solution for managing skies filled with drones, when what the industry needs first is experience serving customers while ensuring safety and privacy. The best way to accomplish that is to allow local communities to decide when and where the benefits of drone use outweigh the risks,” he added.

A Roadmap for Drone Market Growth, 2017-2025 includes an Executive Summary identifying the factors driving and inhibiting growth in the hobby, professional, enterprise, and transport segments. The report details dozens of applications, describes the leading proposals for managing drone traffic, and explains why flight endurance and payload capacity are critical to market growth.

Additional highlights from the report include:

  1. Segregating the airspace for unmanned and manned aircraft is a better starting point than integrating the airspace. Most commercial drones fly short distances at low altitudes. Most manned aircraft travel interstate, cruising at altitudes around 30,000 feet. Sense and avoid and situational awareness solutions will evolve as the market grows.
  2. Opportunities are being missed for using drones to not only inspect infrastructure, but to assist installations and repairs. Needed are larger, more capable unmanned aerial vehicles.

Datacomm Research Company is a leader in tracking, analyzing, and forecasting emerging technology markets. A Roadmap for Drone Market Growth, 2017-2025 is available for immediate delivery in PDF format and sells for $970.00. A multi-user license is available for $1,490.00. The report may be ordered from the firm’s website at datacommresearch.com. Major credit cards and PayPal accepted.

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Press releases

New Datacomm Research Report:
Bluetooth Beacons Will Spawn $10 Billion Market by 2020

Disposable Beacons Will Create Explosive Demand for Software and Services

June 2, 2015 – St. Louis, Missouri – Bluetooth beacons are changing the way people shop, work, and play by linking places and things in the physical world to the Internet. However, beacon sales are only a small part of the opportunity. The big money will be made building beacon ecosystems. That is one of the conclusions of Datacomm Research Company’s new 127-page study, Bluetooth Beacon Business Opportunities, 2015-2020.

“We identified thirty-two different markets for Bluetooth beacons cutting across diverse applications including shopping, manufacturing, maintenance, and advertising,” said Ira Brodsky, author of the report. “All of the indicators suggest that Bluetooth beacons will be very successful. Many vendors are betting that Bluetooth beacons will play a leading role in revitalizing retail store sales. Some have found compelling applications in areas such as facilities management and mining. Others believe that Bluetooth beacons will help consumers keep track of keys, remotes, children, and the elderly,” he added.

Bluetooth Beacon Business Opportunities, 2015-2020 includes an Executive Summary describing the opportunities and challenges in three key areas: retail shopper engagement, asset tracking and maintenance, and the consumer mass market. There are chapters focusing on why indoor positioning is hot, the diverse strategies of leading vendors such as Apple and Google, and technology trends in retail marketing. The report contains 29 charts and figures. More than 50 early adopters and 100 vendors are briefly profiled.

Additional highlights from the report include:

  1. Bricks-and-mortar stores must make dramatic changes in order to survive and prosper given the rapid growth of online sales. Bluetooth beacons are essential to a retail store automation strategy that promises science-based shopper interaction, leaner staffing, and more effective anti-theft measures.
  2. The strategies of leading vendors are in flux. Apple’s iBeacon approach currently dominates the beacon market. Google’s UriBeacon concept is complementary but it urgently needs support from leading browsers. Facebook and Samsung have identified unique strategies, but their commitment is unproven.

Datacomm Research Company is a leader in tracking, analyzing, and forecasting emerging technology markets. Bluetooth Beacon Business Opportunities, 2015-2020 is available for immediate delivery in PDF format and sells for $490.00. A corporate-wide license is available for $1,290. The report may be ordered from the firm’s website at datacommresearch.com or orders may be faxed to (314) 667-3010. Visa, Master Card, American Express, and PayPal accepted.

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Press releases

New Datacomm Research Report:
Restaurant Chains’ Mobile and Online Revenue Will Triple Within Five Years

Retailing Increasingly Demands Dual Online and Physical Presence, Integrated Marketing

May 20, 2014 – St. Louis, Missouri – You can’t download your dinner, but you will order food, pay checks, and do much more with your smartphone. That is one of the conclusions of Datacomm Research Company’s new 118-page study, Good Food and Drink and Connected Technology, 2014-2019.

“The restaurant business is going digital,” said David Strom, co-author of the report. “Online ordering is generating billions of dollars of business for chains including Pizza Hut, Domino’s, and Papa John’s. Mobile payments account for a significant percentage of Starbucks’ revenue. A growing number of restaurant chains offer electronic gift cards and rewards. And chains such as Chili’s and Applebee’s are deploying tablet computers to all of their tables,” he added.

“The top restaurant chains’ use of connected technology is an important case study for the entire retail industry,” said Ira Brodsky, the report’s second author. “It’s increasingly clear that in order to prosper bricks-and-mortar retailers must enhance their online presence and online retailers must enhance their physical presence. Integrated marketing is more ongoing and powerful.”

The new Datacomm Research study takes an in-depth look at how restaurant chains are using websites, social media, mobile apps, and self-service tablets to deliver superior customer experiences. The report examines dozens of the top restaurant chains, identifying some of the best and worst examples of how they are using consumer-facing connected technology. The authors make specific recommendations about using digital marketing tools to increase sales, customer retention, and operating efficiency.

Good Food and Drink and Connected Technology, 2014-2019 includes an Executive Summary describing how connected technology is changing the restaurant industry and ultimately all retailing, and forecasting revenue from online ordering, mobile payments, and digital gift and reward cards through 2019. There are chapters on restaurant business trends, website designs, social media engagement, mobile apps, and digital tools for customer interaction. The final chapter profiles nearly 50 technology solution providers—from Altametrics to Ziosk. The report contains 49 tables and figures.

Additional conclusions contained in the report include:

  1. Consumer-facing connected technology is taking off in the restaurant chain business. Revenue from online ordering, digital gift and loyalty cards, and mobile payments will soar to $90 billion by 2019. No retailer can afford to ignore this trend.
  2. The report shows how restaurant chains can improve the information content, functionality, and overall quality of their websites. For instance, responsive web designs enable access from a wide variety of devices. However, restaurant chains must never lose sight of the fact that the best measure of their website is how well it promotes their food and dining experiences.
  3. Social media is a powerful new channel for interactive advertising and market research. The report explains how restaurant chains can achieve greater success by better allocating social media resources, monitoring how people respond, and fine-tuning their social media programs.
  4. Most restaurant chain mobile apps don’t work reliably and merely duplicate information and features found on the restaurants’ websites. The report points the way to mobile apps that are better designed, tested, and maintained.

Datacomm Research Company is a leader in tracking, analyzing, and forecasting emerging technology markets. David Strom is an expert on network and Internet technologies and has written and spoken extensively on topics including voice over IP, convergence, email, cloud computing, network management, and Web services for the past 25 years. Ira Brodsky has written dozens of reports on new technologies and markets, and has assisted clients around the globe defining new products, developing competitive strategies, and influencing government policymakers.

Good Food and Drink and Connected Technology, 2014-2019 is available for immediate delivery as a PDF document and sells for $1,990.00. A corporate-wide license is available for $3,490. The report may be ordered from the firm’s website at datacommresearch.com or orders may be faxed to (314) 667-3010. Visa, Master Card, American Express, and PayPal accepted.

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