Digital Marketing

Best SEO company

Who Is The Best SEO Company In Australia?

To suggest that any single company is the best at anything is a bold step, and even more so when you state they are the best in the whole of Australia. However, having assessed both the services they offer and the results they have achieved for their clients, we can only come to one conclusion and that is the best SEO company in Australia is SEO Perth Experts.

We do not expect you to accept that at face value, and in truth nor would we. However, if you read on you will discover why we have come to that conclusion, and more importantly, provide you with the evidence that backs up our conclusion. However, before that, it might be best if we give you some background on SEO Perth Experts and the man behind them.

Who Are SEO Perth Experts?

As the name suggests SEO Perth Experts are based in Perth, Western Australia. They form part of a larger digital marketing company called Slinky Digital, and that means they have access to resources that many smaller SEO agencies do not have. Both Slinky Digital and SEO Perth Experts are 100% Australian owned, and their founder and managing director is Peter Brittain.

Peter Brittain is one of the most respected and sought after digital marketing and SEO experts in the country and he has built Slinky Digital from a single office in Perth into a company with digital marketing agencies across the country including Sydney, Melbourne, Gold Coast, and Brisbane.

Why Email Marketing Remains An Essential Marketing Tool For All Businesses

Why Email Marketing Remains An Essential Marketing Tool For All Businesses

Throughout the years that digital marketing has existed, several tactics and marketing channels have come and gone. My Space, considered by many to be the first social media platform, was cast aside by the masses in favour of Facebook and Instagram, AOL went from the #1 website to an also-ran (#483 to be exact, according to SEMrush), and Google updates transforming the SEO landscape, all confirm that digital marketing develops and evolves.

On the flip side of the coin, several digital marketing strategies remain highly effective and should be part of every business’s online marketing armoury, and one which is likely to continue to remain in that category for years to come is email marketing.

The first email was sent by a computer engineer called Ray Tomlinson in 1971, and we wonder if he ever imagined that fifty years later there would be 4 billion people worldwide who use email and that over 330 billion emails would be sent every day. That second statistic is staggering and is the equivalent of every person on the planet sending over 40 emails daily.

Examples of the myriad of reasons that emails are sent include personal emails between family and friends, emails sent in the course of a business’s daily tasks such as invoices and order updates, and emails sent within the arenas of both local and national government.

5 Reasons Why Your Business Blog Might Be Failing

5 Reasons Why Your Business Blog Might Be Failing

Having a blog as part of your digital marketing campaign is one of the simplest, yet most effective, ways of connecting with your website’s visitors and gaining their trust, whilst at the same time boosting your search engine rankings, given Google’s love of high-quality content.

Unfortunately, despite the benefits of having a blog, not every business can realise them, and this is often down to flaws within the blog in question. If you have a blog and are perplexed as to why it is not producing the many advantages to your business that it should, then read on as we have outlined five of the most common blog issues that might be causing the issue.

Your Blog Content Is Not Good Enough

We will start with the most common problem blogs have and that is the content therein is simply not good enough. Having spent the time, effort, or marketing budget to get traffic to your blog, it is unforgivable that when that traffic gets there the content on offer is sub-standard, boring, uninspiring and induces them to do nothing other than click away.

If you do not wish to write the content yourself, then you can hire freelance writers who can create superbly written blog posts for just a few dollars. That small investment will produce massive returns in terms of ranking, building trust and retaining visitors.

3 Business Website Pages You Can Improve To Boost Conversion Rates On Each Of Them

3 Business Website Pages You Can Improve To Boost Conversion Rates On Each Of Them

No matter what type of business web designers are asked to build a website for, there will be common elements that are included in every website. That will extend to certain pages too. For example, all websites have a home page which is the page visitors land on when they enter the website’s main URL in their browser, or when clicking through from a search on Google.

Other pages that you usually find on most websites are a page with the terms and conditions of using the website, a privacy policy page, an “About Us” page, and a “Frequently Asked Questions” (FAQ) page. Often, business owners will give little thought to these pages as they do not think they offer anything towards converting visitors into prime leads or customers.

However, the exact opposite is true, and if a website’s owner were to take some steps concerning how these pages are designed and the content which goes into them, they will find that these pages can indeed help conversion rates on their website. In particular, three common website pages are often given little thought and they are the FAQ page, the “About Us” page, and the “Why Choose Us” page.

Below you have details of each of these pages, and how these can all be turned into high converting pages.

Frequently Asked Questions Page

There are several reasons why you want an excellent FAQ page. The obvious one is that it helps your visitors get answers to questions they may have, the answers to which might be enough to convince them to purchase, or at least to provide their details for a follow-up.

7 Backlink Tactics That Can Incur A Ranking Penalty From Google

7 Backlink Tactics That Can Incur A Ranking Penalty From Google

If petrol is what can fuel a fire, then for many SEO experts it is backlinks that fuel rankings. It is not difficult to understand why this is the case because for Google to determine the relevancy and more importantly, the authority of a website, it is backlinks that give it the best indications of these.

For relevancy, it will be the anchor text included in the backlink, and as for authority, the more established and authoritative the website being linked from, the more beneficial the backlink. This is because some of that authority from the first website is being passed by association via the backlink to the second website.

The ability of backlinks to heavily influence where Google ranks a website page for a particular keyword has meant there is a huge emphasis on website owners to find and obtain backlinks. Many take the sensible route and employ a professional SEO agency to create a backlinking strategy for them. Unfortunately,  others are not so sensible and decide to obtain backlinks in any way possible.

The danger they face is that many of the blackhat tactics used to gain those links are identified relatively quickly by Google. The result is at best Google reducing rankings until the links are removed. In the worst case, they will simply delist the website from search results completely. To ensure these do not happen to you, here are seven backlinking tactics you must avoid.

#1 Automatic Backlinks Generators: These paid services offer to create lots of links for a fee with ridiculous offers like ten thousand backlinks within a week for fifty dollars. Created by software, these backlinks are easily identified by Google and a website that obtains that many backlinks so quickly will also raise a red flag.