Having a blog as part of your digital marketing campaign is one of the simplest, yet most effective, ways of connecting with your website’s visitors and gaining their trust, whilst at the same time boosting your search engine rankings, given Google’s love of high-quality content.
Unfortunately, despite the benefits of having a blog, not every business can realise them, and this is often down to flaws within the blog in question. If you have a blog and are perplexed as to why it is not producing the many advantages to your business that it should, then read on as we have outlined five of the most common blog issues that might be causing the issue.
Your Blog Content Is Not Good Enough
We will start with the most common problem blogs have and that is the content therein is simply not good enough. Having spent the time, effort, or marketing budget to get traffic to your blog, it is unforgivable that when that traffic gets there the content on offer is sub-standard, boring, uninspiring and induces them to do nothing other than click away.
If you do not wish to write the content yourself, then you can hire freelance writers who can create superbly written blog posts for just a few dollars. That small investment will produce massive returns in terms of ranking, building trust and retaining visitors.