PPC advertising, also known as cost-per-click advertising, is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.
Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract the target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.
The PPC ads are displayed under “Sponsored Ads” or “Sponsored Links” to differentiate them from natural search results. This makes the PPC ad easier to get noticed.
Why Opt for PPC Advertising?
A well-conceived and strategic PPC advertising campaign can help you:
- Generate targeted leads
- Increase web exposure/li>
- Test new marketing strategies/li>
- Promote new products/services/li>
- Increase sales/li>
- Build customer base/li>
- Research potential customer need
PPC Advertising Services
When looking for a digital agency to manage your PPC advertising requirements, look for a team of adroit and experienced PPC advertisers with lots of experience, up-to-date industry knowledge and creative writing skills to help you achieve your pay-per-click advertising goals.
They should find and bid on targeted keywords for your PPC ads, write effective ad copy and place them on the websites that they know would not just get you the most clicks but help you optimise conversion rate and maximize returns.
From Pay Per Click advertising campaign development to its management, your digital agency should work with you cohesively at every step of the way. They should monitor the progress of the PPC campaign closely to see its effectiveness and measure the success of your paid advertising campaign. Their goal is to create solid and persuading PPC ad campaigns that help you optimize your conversion rate and increase your ROI’s.