PPC advertising, also known as cost-per-click advertising, is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.
Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract the target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.
The PPC ads are displayed under “Sponsored Ads” or “Sponsored Links” to differentiate them from natural search results. This makes the PPC ad easier to get noticed.
Why Opt for PPC Advertising?
A well-conceived and strategic PPC advertising campaign can help you:
- Generate targeted leads
- Increase web exposure/li>
- Test new marketing strategies/li>
- Promote new products/services/li>
- Increase sales/li>
- Build customer base/li>
- Research potential customer need
Suggesting that any single company is the best at anything is a bold step, even more so when you state they are the best in Australia. However, having assessed both the services they offer and the results they have achieved for their clients, we can only come to one conclusion, and that is the best SEO company in Australia, SEO Perth Experts.
We do not expect you to accept that at face value, and in truth, nor would we. However, if you read on, you will discover why we have come to that conclusion and, more importantly, provide you with the evidence that backs up our conclusion. However, before that, it might be best to give you some background on SEO Perth Experts and the man behind them.
Who Are SEO Perth Experts?
As the name suggests, SEO Perth Experts are based in Perth, Western Australia. They form part of a larger digital marketing company called Slinky Digital, meaning they can access resources that many smaller SEO agencies do not have. Both Slinky Digital and SEO Perth Experts are 100% Australian-owned, and their founder and managing director is Peter Brittain.
Peter Brittain is one of the most respected and sought-after digital marketing and SEO experts in the country, and he has built Slinky Digital from a single office in Perth into a company with digital marketing agencies across the country, including Sydney, Melbourne, Gold Coast, and Brisbane.