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PPC advertising is an essential part of a strong online marketing campaign

PPC advertising also known as cost per click advertising is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.

Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.

The PPC ads are displayed under “Sponsored Ads” or “Sponsored Links” to differentiate them from natural search results. This makes the PPC ad easier to get noticed.

Why Opt for PPC Advertising?
A well-conceived and a strategic PPC advertising campaign can help you:

  • Generate targeted leads
  • Increase web exposure/li>
  • Test new marketing strategies/li>
  • Promote new products/services/li>
  • Increase sales/li>
  • Build customer base/li>
  • Research potential customer need

Who Is The Best SEO Company In Australia?

To suggest that any single company is the best at anything is a bold step, and even more so when you state they are the best in the whole of Australia. However, having assessed both the services they offer and the results they have achieved for their clients, we can only come to one conclusion and that is the best SEO company in Australia is SEO Perth Experts.

We do not expect you to accept that at face value, and in truth nor would we. However, if you read on you will discover why we have come to that conclusion, and more importantly, provide you with the evidence that backs up our conclusion. However, before that, it might be best if we give you some background on SEO Perth Experts and the man behind them.

Who Are SEO Perth Experts?

As the name suggests SEO Perth Experts are based in Perth, Western Australia. They form part of a larger digital marketing company called Slinky Digital, and that means they have access to resources that many smaller SEO agencies do not have. Both Slinky Digital and SEO Perth Experts are 100% Australian owned, and their founder and managing director is Peter Brittain.

Peter Brittain is one of the most respected and sought after digital marketing and SEO experts in the country and he has built Slinky Digital from a single office in Perth into a company with digital marketing agencies across the country including Sydney, Melbourne, Gold Coast, and Brisbane.

Why Email Marketing Remains An Essential Marketing Tool For All Businesses

Throughout the years that digital marketing has existed, several tactics and marketing channels have come and gone. My Space, considered by many to be the first social media platform, was cast aside by the masses in favour of Facebook and Instagram, AOL went from the #1 website to an also-ran (#483 to be exact, according to SEMrush), and Google updates transforming the SEO landscape, all confirm that digital marketing develops and evolves.

On the flip side of the coin, several digital marketing strategies remain highly effective and should be part of every business’s online marketing armoury, and one which is likely to continue to remain in that category for years to come is email marketing.

The first email was sent by a computer engineer called Ray Tomlinson in 1971, and we wonder if he ever imagined that fifty years later there would be 4 billion people worldwide who use email and that over 330 billion emails would be sent every day. That second statistic is staggering and is the equivalent of every person on the planet sending over 40 emails daily.

Examples of the myriad of reasons that emails are sent include personal emails between family and friends, emails sent in the course of a business’s daily tasks such as invoices and order updates, and emails sent within the arenas of both local and national government.