7 Steps To Creating A Podcast In The Legal Niche
Within a digital marketing campaign for a law firm, the more engaging a piece of content is, the greater its impact and thus the more positive the effect it has in terms of building credibility, authority, and rankings on Google. There is a sliding scale of online content in the minds of those who consume it, and this is often based on the perceived effort required to create it.
For example, if those online were asked what they regard as having the most value, a 30-minute video or a two-line post on Facebook, undoubtedly the former would win. Similarly, for an audio recording or an article, in most cases, the audio would win. What we are trying to point to is the fact that there are forms of content and media that have a greater perceived value amongst your online audience.
A further point is that media such as audio and video does not require that much more preparation, research, effort, and resources to create than a blog post, for example. Even with them requiring that bit more, the returns in terms of building loyalty and rankings make them extremely worthwhile.
One popular content type is a podcast, which is simply an audio recording that is published online. You can create multiple podcast episodes which soon build to become an impressive and highly respected online asset for your law firm. There is no need for expensive audio equipment, they can be recorded at home or in the office, created in advance and scheduled for broadcast. If you are thinking of creating a podcast for your law firm, here are seven steps you should follow.
Determine Your Angle: Decide what legal niche or angle your podcast will have. Options include interview format, Q &A, focusing on narrow/broad subjects, or mixing it up with all the options. Whatever you choose, make it as unique as possible.
PPC advertising is an essential part of a strong online marketing campaign
PPC advertising also known as cost per click advertising is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.
Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.
The PPC ads are displayed under “Sponsored Ads” or “Sponsored Links” to differentiate them from natural search results. This makes the PPC ad easier to get noticed.
Why Opt for PPC Advertising?
A well-conceived and a strategic PPC advertising campaign can help you:
- Generate targeted leads
- Increase web exposure/li>
- Test new marketing strategies/li>
- Promote new products/services/li>
- Increase sales/li>
- Build customer base/li>
- Research potential customer need
Who Is The Best SEO Company In Australia?
To suggest that any single company is the best at anything is a bold step, and even more so when you state they are the best in the whole of Australia. However, having assessed both the services they offer and the results they have achieved for their clients, we can only come to one conclusion and that is the best SEO company in Australia is SEO Perth Experts.
We do not expect you to accept that at face value, and in truth nor would we. However, if you read on you will discover why we have come to that conclusion, and more importantly, provide you with the evidence that backs up our conclusion. However, before that, it might be best if we give you some background on SEO Perth Experts and the man behind them.
Who Are SEO Perth Experts?
As the name suggests SEO Perth Experts are based in Perth, Western Australia. They form part of a larger digital marketing company called Slinky Digital, and that means they have access to resources that many smaller SEO agencies do not have. Both Slinky Digital and SEO Perth Experts are 100% Australian owned, and their founder and managing director is Peter Brittain.
Peter Brittain is one of the most respected and sought after digital marketing and SEO experts in the country and he has built Slinky Digital from a single office in Perth into a company with digital marketing agencies across the country including Sydney, Melbourne, Gold Coast, and Brisbane.